That’s essentially what Apple is doing on your iPhone. It’s giving you the ability to get a work up on your privacy health. It tells you what information apps are collecting, and where they send your data. For a lot of people, seeing that information in front of them is likely to be as uncomfortable as stepping on the scale after the holidays, or going to the doctor and learning their LDL cholesterol numbers.
Once it’s in front of your face, you’re much more likely to make a change. Which, brings us back to Facebook. The main reason the company has gotten away with tracking its users is that it all happens behind the scenes. Most people don’t know, and for those who do, it’s easy to forget.
That’s pretty much how we treat our devices. Sure, on some level, we know that we’re being tracked, but we just don’t think about it when we’re sharing photos of our family and pets. It’s far easier to just forget it’s happening.
Now that Apple is making the information far more accessible, it is shining a light on exactly how all of those apps and services manage to make money even though they are free to use. Essentially, it’s letting users know just how bad those apps are for their privacy health. That’s very bad news for Facebook.
You can turn on App Privacy Report by going to the Settings app and tapping Privacy. Then, tap App Privacy Report and select “Turn on App Privacy Report.”
Apple says that it only starts gathering information once you’ve turned the feature on, meaning you’ll see more information about how your data is used the longer you have it on. You can also turn it back off by visiting the same setting and opting out.